My name is Chad Fife and this is my marketing blog and consulting site!
I’m an entrepreneur and marketing leader with a record of running omni-channel marketing teams that consistently bring innovative products and programs to market. I’ve led branding, demand generation, product design, web development, and inside sales for large, global enterprises and fast-growing companies.
I was VP of Global Marketing for professional credentialing company PSI Services and VP of Marketing at Performance Assessment Network, a leader in pre-employment testing and recruiting workflow software. Prior to those roles, I was Head of Marketing for the Talent Assessment division at Pearson where I supported teams from Europe to Asia. I was also Director of Consumer Marketing for Gannett Healthcare’s CEU e-commerce sites and an early member of two startups disrupting English language training and textbooks which I helped guide into multimillion-dollar brands. Early in my career, I developed my own e-learning software.