Content is the New Handshake

With buyers making 70% of their decisions pre-salesperson, your content makes the first impression now. Is it a good one? Below are assets I’ve developed that have generated millions of dollars in new opportunities for sales teams.

Projects

Critical Thinking eBook

Pearson needed an anchor for its content marketing around the importance of critical thinking. This e-book was downloaded over 6,000 times.

Healthcare Education Quick Guide

This quick guide to physician and allied healthcare continuing education requirements by state was created for Relias Education.

Career Skills Platform Launch

This plan for Am I Job Ready summarized my team’s market analysis and early success with 40+ colleges in adopting a new program that changed how students prepared for jobs.