16pf
For over 30 years, the 16pf had been a well-known personality test with a loyal following. But in the mid-2010s, its brand image and sales were stagnant. I led the team that rebranded every aspect of it, including fresh new report designs and a new visual identity. We also built a global e-commerce site for US, UK, French, Dutch, and German audiences. Within months, we were averaging dozens of monthly inbound leads and new purchases.