Brand Naming Expert

Cool names for cool products.

A catchy name can instantly attract credibility and make everything easier. It also gives salespeople an edge in crowded markets. I have decades of experience naming companies, services, and products in IT, SaaS, HR & Workforce Services, Academic Publishing, Education Technology, E-Learning, and Professional & Consulting Services.

TalentLens screen
iPrism filtering
Am I Job Ready

Examples of My Naming Work

  • TalentLens:  B2B division of a $6B education company
  • ThinkWatson:  Critical Thinking product line
  • OnTRAC:  Entry-level skills assessment for job placement
  • iPrism:  Award-winning web filtering device (on naming team)
  • Am I Job Ready?:  16-module career skills platform (on naming team)
  • TickerTackler:  TV accessory for hiding sports scores
  • Reverli:  Data security service
  • ZapTuition:  College tuition service
  • CoupleofCents:  Personal growth & productivity site
  • Historical Retreats:  History tour company
  • PerformX:  AI Healthcare analytics app
  • SalesRisers:  Sales job listings
  • Revy:  Revenue forecasting app